Helena Forest

Helena is Head of Product for EMEA Marketplace Solutions, J.P. Morgan Payments & Commerce Solutions. The Payments & Commerce business at J.P. Morgan combines Global Payments and Merchant Acquiring to help clients innovate and transform payments around the globe. She is responsible for product strategy and transformation of the regional footprint and product offering for eCommerce and Marketplace customers. By orchestrating delivery with internal and external partners and putting the client first, Helena is in charge of development of best-in-class product offering and client experience. Helena is an experienced Transaction Banking Specialist with international, professional track record in product strategy, innovation and change management, leading teams through complex business and technology changes, investment prioritisation and innovative product designs and commercialisation. Helena has a Master Degree in Business Administration and Bachelor of Arts Degree in International Business Management, B2B Marketing